Score breakdown
Score Breakdown
The product uses Reishi fruiting body, which scores the maximum 4 points for source type. Dual extraction is disclosed, which is the most relevant method for Reishi given its triterpene content, scoring 2 points for extraction method. The beta-glucan percentage is not publicly disclosed, scoring 0 points. The total mushroom dose per serving is not publicly disclosed, so dose adequacy also scores 0 points.
The brand publicly states both the source type (fruiting body) and the extraction method, earning 3 of a possible 9 raw transparency points. No Certificate of Analysis is publicly available, the beta-glucan percentage is not publicly disclosed, and the country of origin is not publicly disclosed. Three or more core fields are missing, triggering a one-point transparency penalty, which brings the normalised transparency score to 3.33.
Cost per 100mg beta-glucan cannot be calculated because the beta-glucan percentage is not publicly disclosed. The price per serving is ยฃ0.77, which is above the category benchmark of ยฃ0.60 per serving. The value score is based on price per serving only and has been reduced by one point to reflect the absence of beta-glucan disclosure.
The brand holds a Trustpilot score of 5.0 stars from 191 reviews, which falls below the 500-review threshold for the top band, scoring 3 points. Third-party testing is not publicly disclosed and no COA is available, scoring 0 points. Organic certification is not publicly disclosed, scoring 0 points.
No subscription option is available, which scores a neutral 2 points. No return policy duration is publicly disclosed, scoring 0 points. The product ships to the UK and the brand appears to be UK-based, scoring 3 points for UK availability.
By dimension
Standardisation, extraction method, form specificity
Third-party testing, CoA availability, label accuracy
Price per active dose relative to category
Accreditations, regulatory compliance, brand history
Return policy, customer support availability
Key facts
Publicly available data
- Mushroom source
- fruiting body
- Extraction method
- dual extract
- Beta-glucan %
- Not publicly disclosed
- Total mushroom/serving
- Not publicly disclosed
- COA available
- No
- Organic certified
- No
- Caffeine per serving
- None
- Trustpilot
- 5.0โ (191 reviews)
Score reasoning
Ingredient Quality
The product uses Reishi fruiting body, which scores the maximum 4 points for source type. Dual extraction is disclosed, which is the most relevant method for Reishi given its triterpene content, scoring 2 points for extraction method. The beta-glucan percentage is not publicly disclosed, scoring 0 points. The total mushroom dose per serving is not publicly disclosed, so dose adequacy also scores 0 points.
Transparency
The brand publicly states both the source type (fruiting body) and the extraction method, earning 3 of a possible 9 raw transparency points. No Certificate of Analysis is publicly available, the beta-glucan percentage is not publicly disclosed, and the country of origin is not publicly disclosed. Three or more core fields are missing, triggering a one-point transparency penalty, which brings the normalised transparency score to 3.33.
Value
Cost per 100mg beta-glucan cannot be calculated because the beta-glucan percentage is not publicly disclosed. The price per serving is ยฃ0.77, which is above the category benchmark of ยฃ0.60 per serving. The value score is based on price per serving only and has been reduced by one point to reflect the absence of beta-glucan disclosure.
Trust
The brand holds a Trustpilot score of 5.0 stars from 191 reviews, which falls below the 500-review threshold for the top band, scoring 3 points. Third-party testing is not publicly disclosed and no COA is available, scoring 0 points. Organic certification is not publicly disclosed, scoring 0 points.
Consumer Experience
No subscription option is available, which scores a neutral 2 points. No return policy duration is publicly disclosed, scoring 0 points. The product ships to the UK and the brand appears to be UK-based, scoring 3 points for UK availability.
Not publicly disclosed
- Beta-glucan percentage
- Total mushroom extract per serving
- Certificate of Analysis (COA)
- Country of origin
- Dose per mushroom species
- Third-party beta-glucan verification
- return_policy_days
- Subscription terms
How No Ordinary Moments could improve this score
Path to improvement
+0.2 points to reach Partial Disclosure
+0.2
pts needed
- 1
Publish the total mushroom extract dose per serving in milligrams โ this would add up to 2 points to the ingredient quality score.
- 2
Disclose the beta-glucan percentage, verified by a named third-party laboratory โ this would add up to 4 points to the ingredient quality score and up to 2 points to the transparency score.
- 3
Publish a Certificate of Analysis from an ISO 17025-accredited laboratory covering beta-glucans, heavy metals, and microbial contamination โ this would add up to 3 points to the transparency score and up to 3 points to the trust score.
- 4
Disclose the country of origin of the Reishi fruiting body โ this would add 1 point to the transparency score.
- 5
Publish a clear return policy with the number of days covered โ this would add up to 3 points to the consumer experience score.
Actions that would raise this brand's disclosure score. See methodology for full scoring rules.
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