Score breakdown
Score Breakdown
The brand discloses fruiting body source material and dual extraction for both Lion's Mane and Chaga, which are the strongest available options for source type and extraction method. Dual extraction is particularly relevant for Chaga, as it is needed to access both water-soluble beta-glucans and alcohol-soluble triterpenes. The beta-glucan percentage is not publicly disclosed, scoring 0 in that dimension. The total mushroom extract per serving is also not publicly disclosed, so dose adequacy cannot be assessed and scores 0.
The brand publicly states the mushroom source type and extraction method, earning points in both fields. However, the beta-glucan percentage is not publicly disclosed, no certificate of analysis is publicly available, and the country of origin is not stated. Three or more core transparency fields are missing, triggering a penalty of 1 point, which reduces the normalised transparency score.
Cost per 100mg beta-glucan cannot be calculated because the beta-glucan percentage is not publicly disclosed. The price per serving is ยฃ0.83, which is above the category benchmark of ยฃ0.60 per serving. This score reflects price per serving only, and a value of 2.0 is applied after the standard 1-point deduction for the absence of beta-glucan disclosure.
The brand has a Trustpilot score of 5.0 stars from 191 reviews, which meets the threshold for 4.5 or above but falls below the 500-review count required for the top band, scoring 3 points. Third-party testing is not publicly disclosed and no certificate of analysis is available, scoring 0 in that dimension. Organic certification is not claimed, scoring 0.
Subscription purchasing is not available, which results in a neutral score of 2 points for subscription flexibility. A return or money-back policy is not publicly disclosed, scoring 0. The product ships to the UK from what appears to be an international brand, scoring 2 points for UK availability.
By dimension
Standardisation, extraction method, form specificity
Third-party testing, CoA availability, label accuracy
Price per active dose relative to category
Accreditations, regulatory compliance, brand history
Return policy, customer support availability
Key facts
Publicly available data
- Mushroom source
- fruiting body
- Extraction method
- dual extract
- Beta-glucan %
- Not publicly disclosed
- Total mushroom/serving
- Not publicly disclosed
- COA available
- No
- Organic certified
- No
- Caffeine per serving
- 55mg
- Trustpilot
- 5.0โ (191 reviews)
Score reasoning
Ingredient Quality
The brand discloses fruiting body source material and dual extraction for both Lion's Mane and Chaga, which are the strongest available options for source type and extraction method. Dual extraction is particularly relevant for Chaga, as it is needed to access both water-soluble beta-glucans and alcohol-soluble triterpenes. The beta-glucan percentage is not publicly disclosed, scoring 0 in that dimension. The total mushroom extract per serving is also not publicly disclosed, so dose adequacy cannot be assessed and scores 0.
Transparency
The brand publicly states the mushroom source type and extraction method, earning points in both fields. However, the beta-glucan percentage is not publicly disclosed, no certificate of analysis is publicly available, and the country of origin is not stated. Three or more core transparency fields are missing, triggering a penalty of 1 point, which reduces the normalised transparency score.
Value
Cost per 100mg beta-glucan cannot be calculated because the beta-glucan percentage is not publicly disclosed. The price per serving is ยฃ0.83, which is above the category benchmark of ยฃ0.60 per serving. This score reflects price per serving only, and a value of 2.0 is applied after the standard 1-point deduction for the absence of beta-glucan disclosure.
Trust
The brand has a Trustpilot score of 5.0 stars from 191 reviews, which meets the threshold for 4.5 or above but falls below the 500-review count required for the top band, scoring 3 points. Third-party testing is not publicly disclosed and no certificate of analysis is available, scoring 0 in that dimension. Organic certification is not claimed, scoring 0.
Consumer Experience
Subscription purchasing is not available, which results in a neutral score of 2 points for subscription flexibility. A return or money-back policy is not publicly disclosed, scoring 0. The product ships to the UK from what appears to be an international brand, scoring 2 points for UK availability.
Not publicly disclosed
- Beta-glucan percentage
- Third-party beta-glucan verification
- Total mushroom extract per serving
- Dose per mushroom species
- Certificate of Analysis (COA)
- Country of origin
- Mushroom species (scientific name)
- return_policy_days
- Subscription terms
How No Ordinary Moments could improve this score
Path to improvement
+0.4 points to reach Partial Disclosure
+0.4
pts needed
- 1
Publish the total mushroom extract per serving in milligrams โ this would add up to 2 points to the ingredient quality score.
- 2
Disclose the beta-glucan percentage, ideally verified by a named third-party laboratory โ this would add up to 2 points to the ingredient quality score and up to 2 points to the transparency score.
- 3
Make a certificate of analysis publicly available on the product page, covering beta-glucans, heavy metals, and microbial testing from an ISO 17025-accredited laboratory โ this would add up to 3 points to the transparency score and up to 3 points to the trust score.
- 4
Disclose the country of origin of the mushroom material โ this would add 1 point to the transparency score.
- 5
Publish a clear return or money-back policy in days โ this would add up to 3 points to the consumer experience score.
Actions that would raise this brand's disclosure score. See methodology for full scoring rules.
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