Score breakdown
Score Breakdown
The product uses fruiting bodies of lion's mane, reishi, and chaga, and the brand states that dual extraction is used. Both of these are the highest-scoring options in their respective fields. However, the beta-glucan percentage is not publicly disclosed, scoring 0, and the total mushroom extract per serving is not publicly disclosed, also scoring 0. The ingredient quality raw score of 6 out of 12 reflects strong method disclosure but a complete absence of dose and potency data.
The brand clearly states the source type (fruiting body) and the extraction method (dual extract), earning points in both fields. No COA is publicly available, the beta-glucan percentage is not publicly disclosed, and the country of origin is not publicly disclosed. Three or more core fields are missing, triggering a one-point transparency penalty, which reduces the normalised transparency score to 3.33 out of 10.
Cost per 100mg beta-glucan cannot be calculated because the beta-glucan percentage is not publicly disclosed. The price per serving is ยฃ1.00, which is above the ยฃ0.70 upper threshold for the mid-tier bracket in the fallback scoring method. After the one-point deduction for absent beta-glucan data, the value score is 2.0 out of 10, reflecting price per serving only.
The brand has a Trustpilot score of 5.0 stars from 191 reviews. Because the review count is below 500, this scores 3 points rather than the maximum 5. No third-party testing is publicly disclosed and no COA is available, scoring 0 for third-party testing. Organic certification is not disclosed, scoring 0.
No subscription option is available, which scores 2 points as a neutral outcome under the methodology. No return policy with a stated number of days is publicly disclosed, scoring 0. The product ships to the UK but is not described as a UK-based brand, scoring 2 points for international shipping to the UK.
By dimension
Standardisation, extraction method, form specificity
Third-party testing, CoA availability, label accuracy
Price per active dose relative to category
Accreditations, regulatory compliance, brand history
Return policy, customer support availability
Key facts
Publicly available data
- Mushroom source
- fruiting body
- Extraction method
- dual extract
- Beta-glucan %
- Not publicly disclosed
- Total mushroom/serving
- Not publicly disclosed
- COA available
- No
- Organic certified
- No
- Caffeine per serving
- None
- Trustpilot
- 5.0โ (191 reviews)
Score reasoning
Ingredient Quality
The product uses fruiting bodies of lion's mane, reishi, and chaga, and the brand states that dual extraction is used. Both of these are the highest-scoring options in their respective fields. However, the beta-glucan percentage is not publicly disclosed, scoring 0, and the total mushroom extract per serving is not publicly disclosed, also scoring 0. The ingredient quality raw score of 6 out of 12 reflects strong method disclosure but a complete absence of dose and potency data.
Transparency
The brand clearly states the source type (fruiting body) and the extraction method (dual extract), earning points in both fields. No COA is publicly available, the beta-glucan percentage is not publicly disclosed, and the country of origin is not publicly disclosed. Three or more core fields are missing, triggering a one-point transparency penalty, which reduces the normalised transparency score to 3.33 out of 10.
Value
Cost per 100mg beta-glucan cannot be calculated because the beta-glucan percentage is not publicly disclosed. The price per serving is ยฃ1.00, which is above the ยฃ0.70 upper threshold for the mid-tier bracket in the fallback scoring method. After the one-point deduction for absent beta-glucan data, the value score is 2.0 out of 10, reflecting price per serving only.
Trust
The brand has a Trustpilot score of 5.0 stars from 191 reviews. Because the review count is below 500, this scores 3 points rather than the maximum 5. No third-party testing is publicly disclosed and no COA is available, scoring 0 for third-party testing. Organic certification is not disclosed, scoring 0.
Consumer Experience
No subscription option is available, which scores 2 points as a neutral outcome under the methodology. No return policy with a stated number of days is publicly disclosed, scoring 0. The product ships to the UK but is not described as a UK-based brand, scoring 2 points for international shipping to the UK.
Not publicly disclosed
- Beta-glucan percentage
- Total mushroom extract per serving
- Certificate of Analysis (COA)
- Country of origin
- Dose per mushroom species
- Third-party beta-glucan verification
- return_policy_days
- Subscription terms
How No Ordinary Moments could improve this score
Path to improvement
+0.2 points to reach Partial Disclosure
+0.2
pts needed
- 1
Publish the total mushroom extract per serving in milligrams โ this would add up to 2 points to the ingredient quality score.
- 2
Publish a beta-glucan percentage verified by a third-party COA โ this would add up to 6 points across the ingredient quality and transparency scores.
- 3
Make a COA from an ISO 17025-accredited laboratory publicly available, covering beta-glucans, heavy metals, and microbial contamination โ this would add up to 5 points across the transparency and trust scores.
- 4
Disclose the country of origin for the mushroom material โ this would add 1 point to the transparency score and remove part of the missing-data penalty.
- 5
Publish a return policy with a stated number of days โ this would add up to 3 points to the consumer experience score.
Actions that would raise this brand's disclosure score. See methodology for full scoring rules.
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